
Martha and Flora at the American Made Awards, 2012.
Flora Grubb and Martha Stewart
Martha Stewart has been a wonderful supporter of our small business and an amazing role model for more than fifteen years. She is also as obsessed with plants as we are!
Her magazine first wrote about us in 2010. In 2012 she named Flora one of the very first Martha Stewart American Made honorees. Since then she has shopped our San Francisco store, written about us on her blog, featured Flora’s Berkeley garden in Martha Stewart Living, and come back to visit in 2026.
Here is that history, newest first.
2026
Martha comes back to visit
During Super Bowl week in February, Martha spent an afternoon at our San Francisco store with Flora and posted about it on Instagram. She went home with succulents for her farm in Bedford, New York, and wrote about potting them on her blog, calling Flora “one of our 2012 American Made Winners.”
“Well worth a visit and bring a big truck for all your purchases!!!”Martha, on Instagram
A few weeks later she told Time Out that Flora is “one of the best growers of tropical plants in California.”

Martha among the plants at our San Francisco store.
- Time Out, February 25, 2026: Martha Stewart shares her favorite places in San Francisco
- @marthastewart48 on Instagram, February 10, 2026: Succulents from @floragrubbgardens
- @marthastewartblog on Instagram, February 10, 2026: Potting the succulents
- The Martha Stewart Blog, February 10, 2026: Potting Succulents
- Martha Stewart, February 10, 2026: Martha Swears by This Simple Method for Potting Succulents
- Underscore_SF, February 6, 2026: Martha Stewart Visits Favorite SF Plant Shop
- @marthastewart48 on Instagram, February 5, 2026: “Visiting Flora in her plant emporium”
- SFGATE, February 2026: Martha Stewart visits her favorite San Francisco plant shop
- Flora Grubb Gardens on YouTube, February 2026: Martha Stewart visits her favorite San Francisco garden shop
2016
Flora’s garden in Martha Stewart Living
Martha Stewart Living visited Flora’s Berkeley garden in its early years, a couple of years after she planted it.
- Martha Stewart Living, 2016: Simple Steps to Creating a Serene Outdoor Space
- See Flora’s Berkeley garden
2013
Shopping in San Francisco
On a spring trip to San Francisco, Martha shopped “the fabulous Flora Grubb Gardens” and took home several unusual plants. Back at her farm she wrote about repotting them, and about a moss and wire creation for her greenhouse that started with something she bought from us.
- The Martha Stewart Blog, April 23, 2013: A Creation of Moss and Wire in the Greenhouse
- The Martha Stewart Blog, April 18, 2013: Repotting New Plant Purchases
2012
The first American Made Awards
In 2012 Martha started the American Made Awards to celebrate the makers, growers, and small businesses building things in America. Flora was one of the honorees in the very first year. She was profiled in Martha Stewart Living, filmed for Martha’s YouTube channel, and joined Martha on stage at the awards.
Martha also sent Flora a handwritten note:
“So glad you’re part of the inaugural American Made Awards!”Martha
- Martha’s note

On an American Made Awards card, with a copy of the magazine.
Martha Stewart Living, November 2012Flora’s American Made profile“Entrepreneurship has to be in your blood,” Flora told the magazine.
Martha Stewart on YouTubeFlora Grubb, American Made HonoreeA short film about Flora and the nursery.
2010
A great find for the green thumb
Martha’s magazine put our wall bubble aerium in its December “Great Finds” gift guide, calling it “an enchanting mini-universe.”
- Martha Stewart, December 2010: Great Finds gift guide
